Last Updated: February 13, 2026
A NOTE FROM OUR FOUNDER
Before you dive into the legal language below, we want to speak directly to you.
We get it.
You’re purchasing firearms, ammunition, and tactical gear. You value your privacy. So do we.
Unlike large corporate retailers, The Trigger Store was built by shooters, for shooters. We understand that how your information is handled matters just as much as the products you buy. That’s why we’ve gone to great lengths to choose partners, software, and service providers that respect your privacy as much as we do .
Here’s what you need to know, plain and simple:
- We do not sell your personal information. Period. Not now, not ever .
- We ship discreetly. Plain boxes, generic labels, no logos. Your business is your business .
- We don’t store your full credit card numbers. Ever. Payments are processed through encrypted, PCI-compliant gateways .
- Your data is yours. You can request access, correction, or deletion at any time (subject to ATF record-keeping requirements) .
- We manually handle your data when necessary. Unlike automated systems that share broadly, we deliberately limit what we collect and who has access .
The legalese below is required to keep us compliant and transparent. But this note is the truth of how we operate.
Thank you for trusting us with your business and your privacy.
— Marcus R., Founder, The Trigger Store
1. INTRODUCTION
The Trigger Store (“we,” “us,” “our,” or “Company”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:
- Visit our website
- Place an order for firearms, ammunition, or tactical gear
- Create an account
- Subscribe to our newsletter or marketing communications
- Contact our customer support team
- Interact with us through social media or other channels
By using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree, please discontinue use of our website and services immediately.
We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to this page. Your continued use of our Services following any changes constitutes your acceptance of the revised policy .
2. INFORMATION WE COLLECT
We collect information necessary to process your orders, comply with legal requirements, and provide you with the best possible experience.
2.1 Personal Information You Provide
When you interact with our website or place an order, you may provide:
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
2.3 Information from Third Parties
We may receive information about you from:
- Payment processors (transaction confirmation, fraud scoring)
- Shipping carriers (delivery confirmation, address validation)
- Background check services (where applicable for regulated transactions)
- Marketing partners (with your explicit consent)
- Public databases (for fraud prevention and compliance verification)
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following legitimate business purposes:
3.1 Order Fulfillment and Transaction Processing
- Process and fulfill your orders
- Process payments and prevent fraudulent transactions
- Arrange shipping and provide delivery updates
- Generate invoices, receipts, and order confirmations
- Communicate with you about your order status
3.2 Legal and Regulatory Compliance
- Comply with all applicable federal, state, and local laws governing the sale of firearms, ammunition, and regulated products
- Maintain records as required by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)
- Verify age, identity, and legal eligibility to purchase regulated items
- Respond to lawful requests from government authorities
- Fulfill FFL transfer requirements and documentation
3.3 Customer Service and Support
- Respond to your inquiries, questions, and concerns
- Provide technical support for website or product issues
- Address returns, exchanges, and warranty claims
3.4 Website Improvement and Analytics
- Analyze how customers use our website
- Improve site functionality, user experience, and product offerings
- Diagnose technical problems and maintain security
3.5 Marketing and Communications (Opt-In Only)
- Send promotional emails, newsletters, and special offers – only if you have explicitly opted in
- Personalize your shopping experience based on your preferences
- Display relevant advertisements on third-party platforms
- You may withdraw consent at any time by clicking the “unsubscribe” link in any email or contacting us directly
3.6 Fraud Prevention and Security
- Detect, investigate, and prevent fraudulent transactions
- Protect against unauthorized or illegal activity
- Maintain the security and integrity of our website and systems
4. HOW WE SHARE YOUR INFORMATION
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Ever.
We share your information only as necessary to conduct our business and comply with legal obligations:
4.1 Service Providers
We share information with trusted third-party partners who assist us in operating our business:
All service providers are contractually obligated to protect your information, use it solely for the purposes we specify, and comply with applicable privacy laws .
4.2 Legal Requirements
We may disclose your information if required to:
- Comply with federal, state, or local laws and regulations
- Respond to subpoenas, search warrants, court orders, or other valid legal processes
- Cooperate with law enforcement investigations, including the ATF
- Protect the rights, property, or safety of The Trigger Store, our customers, or others
As a federally licensed firearms dealer (FFL), we are required by law to maintain certain transaction records and make them available to regulatory authorities upon request .
4.3 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or substantially all of our assets, customer information may be transferred to the acquiring entity . We will require any such successor to honor the commitments made in this Privacy Policy.
4.4 With Your Consent
We may share your information for any other purpose disclosed to you at the time of collection or with your explicit consent.
5. COOKIES AND TRACKING TECHNOLOGIES
5.1 What Are Cookies?
Cookies are small text files placed on your device that help us recognize you, remember your preferences, and improve your browsing experience .
5.2 How We Use Cookies
5.3 Your Cookie Choices
You can manage cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific sites
- Block all cookies
- Receive notifications when cookies are set
Please note: Disabling essential cookies may prevent our website from functioning properly, and you may be unable to complete purchases .
5.4 Do Not Track
Our website does not currently respond to “Do Not Track” signals from web browsers .
5.5 Google Analytics
We use Google Analytics to understand how visitors interact with our website. This service collects anonymous information about your device, browsing behavior, and interactions with our site. You can opt out of Google Analytics data collection by installing the Google Analytics Opt-Out Browser Add-On available at tools.google.com/dlpage/gaoptout .
6. DATA SECURITY
6.1 Our Security Measures
We implement industry-standard security measures to protect your personal information :
- Encryption: All sensitive data transmitted between your browser and our servers is protected using Secure Socket Layer (SSL) technology with 256-bit encryption .
- Secure Storage: Personal information is stored on secured networks accessible only to authorized personnel with a legitimate business need .
- PCI Compliance: We follow all Payment Card Industry Data Security Standard (PCI-DSS) requirements .
- Limited Access: Only employees who require access to perform their job functions (order fulfillment, customer service, compliance) have access to your personal information .
6.2 Credit Card Information
We do not store full credit card numbers on our servers. When you enter payment information, it is transmitted directly to our PCI-compliant payment processors and tokenized. We retain only the last four digits and expiration date for reference purposes .
6.3 No Guarantee of Absolute Security
While we take reasonable precautions appropriate to the sensitivity of the information, no method of transmission over the Internet or electronic storage is 100% secure . We cannot guarantee absolute security and are not responsible for the acts of those who gain unauthorized access.
7. DATA RETENTION
We retain your personal information only as long as necessary to fulfill the purposes for which it was collected .
7.1 Retention Periods
7.2 Account Deletion
You may request deletion of your account and associated personal information by contacting us at privacy@thetriggerstore.com. Please note: We are legally required to retain certain transaction records related to firearm purchases for the duration of our FFL license, regardless of account deletion requests .
8. YOUR RIGHTS AND CHOICES
Depending on your jurisdiction, you may have the following rights regarding your personal information:
8.1 Access and Portability
You have the right to request a copy of the personal information we hold about you .
8.2 Correction
You may request that we correct inaccurate or incomplete information .
8.3 Deletion
You may request deletion of your personal information, subject to legal retention requirements (particularly ATF record-keeping obligations) .
8.4 Opt-Out of Marketing
You may withdraw consent for marketing communications at any time by:
- Clicking the “unsubscribe” link in any promotional email
- Updating your account preferences
- Contacting us directly
8.5 Restriction or Objection
You may request that we restrict processing of your data or object to certain processing activities.
8.6 How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: privacy@thetriggerstore.com
Subject Line: “PRIVACY REQUEST – [Your Full Name]”
Please provide:
- Your full name and email address associated with your account
- Specific information about your request
- Any order numbers relevant to your request
We will respond to verified requests within 30 days .
9. SMS AND MOBILE COMMUNICATIONS
9.1 Text Messaging
If you opt in to receive SMS/text message communications from us:
- We do not share your mobile information with third parties for marketing purposes .
- Mobile information is used solely for the purpose stated at the time of collection (e.g., order updates, delivery notifications, promotions).
- You may opt out at any time by texting STOP or UNSUBSCRIBE to any message received .
- Message and data rates may apply.
10. THIRD-PARTY LINKS
Our website may contain links to external websites, including manufacturer sites, FFL dealers, payment processors, and informational resources .
We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any website you visit .
11. CHILDREN’S PRIVACY
Our website and services are not intended for individuals under the age of 18.
We do not knowingly collect personal information from children under 18. Firearms, ammunition, and related products cannot be purchased by individuals under 18 (rifles/shotguns) or 21 (handguns/ammunition) .
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information .
12. STATE-SPECIFIC PRIVACY RIGHTS
12.1 California Residents (CalOPPA & CCPA)
If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and California Online Privacy Protection Act (CalOPPA):
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you .
- Right to Delete: You may request deletion of your personal information, subject to legal exceptions.
- Right to Opt-Out: We do not sell your personal information. If this practice changes, we will provide notice and opt-out options.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- Do Not Track: We do not currently respond to Do Not Track signals .
- Visitors May Browse Anonymously: You may visit our site without providing personal information .
To exercise your California privacy rights, contact us at privacy@thetriggerstore.com.
12.2 Nevada Residents
Nevada residents have the right to submit a request under Nevada Revised Statutes 603A directing us not to sell their personal information. As we do not sell personal information, no action is required. If you wish to submit a request, please contact us at privacy@thetriggerstore.com .
12.3 Virginia, Colorado, Connecticut, Utah, and Other States
Residents of states with comprehensive privacy laws may have additional rights. Please contact us with your specific request, and we will comply with applicable law.
13. INTERNATIONAL USERS
The Trigger Store currently ships products only within the United States. We do not accept orders from or ship to international addresses .
Our website and servers are located in the United States. If you access our site from outside the U.S., your information may be transferred to, stored, and processed in the U.S. where our servers are located . By using our Services, you consent to this transfer.
14. FIREARMS INDUSTRY – SPECIAL PRIVACY CONSIDERATIONS
As a licensed firearms dealer, we operate under specific legal obligations that impact how we handle your information:
14.1 ATF Record-Keeping Requirements
Federal law requires us to:
- Maintain records of all firearm transactions for the duration of our Federal Firearms License .
- Retain ATF Form 4473 and related documentation for inspection by regulatory authorities.
- Respond to trace requests and compliance inspections.
These legal obligations supersede general data deletion requests. We cannot delete transaction records related to firearm purchases, even if you request account deletion .
14.2 FFL Transfers
When you purchase a firearm from us, we must:
- Obtain a copy of your chosen FFL dealer’s license
- Record the manufacturer, model, serial number, and purchaser information
- Transmit certain information to your receiving FFL
- Retain all documentation as required by law
14.3 Age and Identity Verification
We are required by law to verify that purchasers of firearms and ammunition meet minimum age requirements and are not prohibited persons. This may require collection of government-issued identification information.
15. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update this Privacy Policy at any time .
- Changes will be effective immediately upon posting to this page .
- The “Last Updated” date at the top of this page will reflect the most recent revision .
- For material changes, we will provide notice through our website or via email to account holders .
Your continued use of our Services after any changes constitutes your acceptance of the revised Privacy Policy .
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
16. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: